Saturday, May 12, 2012

Happy Mother's Day (1976) from WLVI-TV 56 in Boston!

Sunday May 9, 1976 was Mother's Day.  With Mother's Day 2012 upon us it seemed like a nice time to show a little ad from TV Guide (the May 5-11, 1976 issue) that's appropriate for the day.  It is from WLVI-TV 56.  This independent Boston TV station used to show a ton of great movies throughout the week as part of its programming.  They had regularly scheduled movies at 8:00 every night as well as afternoon films on the weekends (4:00 PM on Saturdays, 12:00, 2:00 and 4:00 on Sundays).  Around this time they also put a lot of great-looking ads in TV Guide for these movies.  But the absolute best thing about channel 56 for a Monster Kid growing up in the Boston area in the 1970s and 1980s was its Saturday afternoon Creature Double Feature show.  Two wonderful (and frequently terrible) monster/horror/sci-fi movies would be shown at 1:00 and 2:30 every Saturday afternoon for many years.

Anyway, before I get too carried away, let's get back to the point of this post.  On Mother's Day of 1976 WLVI-TV 56 commemorated the day by showing the movie "I Remember Mama" (1948) at 1:30 in the afternoon.  Here is the special ad WLVI put into TV Guide for that presentation:

The May 5-11, 1976 issue of TV Guide also featured a number of other WLVI TV-56 movie ads in a similar style to the one above.  Since we're already talking about this issue why don't we take a look at a few of these ads.  Note that they're all from just two days: Saturday May 5th and Sunday May 6th.

Creature Double Feature ad for Saturday May 5, 1976

WLVI would frequently follow up Creature Double Feature
with a beach movie or a Doris Day one like this at 4:00
(I've also included an ad from WBZ-TV Channel 4,
mainly because it was right below the WLVI one)

Here's the 12 Noon movie that came on before the
"Mother's Day Special" at 1:30 on Sunday

And here's the 4:00 movie that followed
the "Mother's Day Special" at 4:00
(along with another WBZ-TV 4 ad)

So, Happy Mother's Day to all the Mom's out there.  I hope your special day will be at least as entertaining as tuning into channel 56 in 1976 to watch "I Remember Mama" at 1:30.  Actually, I hope that it's a LOT more exciting than that must have been!



  1. Loved this trip down Memory Lane with the ads for all the old movies! I always enjoy this blog and it inspired me to pick up an old copy of TV Guide I found at a yard sale--it's dated the night after I was born. Such fun to look back on the ancient shows people were watching when I came into the world.

  2. What a cool post, thanks very much for sharing!

  3. One of the best made for TV series, in my opinion, was ABC's Circle of Fear. The opening credits scared the wits out of my 7 year old self. Between that and the opening credits for Chiller Theatre, I rarely made it through the movie without running out of the room to hide in the kitchen (where my Mom was)!