Sunday May 9, 1976 was Mother's Day. With Mother's Day 2012 upon us it seemed like a nice time to show a little ad from TV Guide (the May 5-11, 1976 issue) that's appropriate for the day. It is from WLVI-TV 56. This independent Boston TV station used to show a ton of great movies throughout the week as part of its programming. They had regularly scheduled movies at 8:00 every night as well as afternoon films on the weekends (4:00 PM on Saturdays, 12:00, 2:00 and 4:00 on Sundays). Around this time they also put a lot of great-looking ads in TV Guide for these movies. But the absolute best thing about channel 56 for a Monster Kid growing up in the Boston area in the 1970s and 1980s was its Saturday afternoon Creature Double Feature show. Two wonderful (and frequently terrible) monster/horror/sci-fi movies would be shown at 1:00 and 2:30 every Saturday afternoon for many years.
Anyway, before I get too carried away, let's get back to the point of this post. On Mother's Day of 1976 WLVI-TV 56 commemorated the day by showing the movie "I Remember Mama" (1948) at 1:30 in the afternoon. Here is the special ad WLVI put into TV Guide for that presentation:
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| Creature Double Feature ad for Saturday May 5, 1976 |
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WLVI would frequently follow up Creature Double Feature
with a beach movie or a Doris Day one like this at 4:00
(I've also included an ad from WBZ-TV Channel 4,
mainly because it was right below the WLVI one)
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| Here's the 12 Noon movie that came on before the "Mother's Day Special" at 1:30 on Sunday |
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| And here's the 4:00 movie that followed the "Mother's Day Special" at 4:00 (along with another WBZ-TV 4 ad) |
So, Happy Mother's Day to all the Mom's out there. I hope your special day will be at least as entertaining as tuning into channel 56 in 1976 to watch "I Remember Mama" at 1:30. Actually, I hope that it's a LOT more exciting than that must have been!
ENJOY YOUR DAY!
